How do you make Killarney International Raceway stand visually proud?
From enthusiasts’ club
to international raceway
How do you depict the speed, passion, competition and a sense of family of a modern racetrack with a seventy-year history? How do you visually consolidate several logos and symbols that evolved over years? How do you make Killarney International Raceway stand visually proud?
We had to respect the brand equity, rich history and milestones of the Western Province Motor Club (WPMC). It is Killarney’s legal entity. WPMC had featured in the logo over many years. Club racing enthusiasts had raised money, invested sweat equity and professional time to build and develop the track and its facilities.
Several international racing icons like Jim Clark, Stirling Moss and David Piper, had contributed to Killarney’s racing DNA. Now it had become a commercial multi-purpose racing and event venue hosting local, regional national and international championships.
The final approval for the design was to come from the Management and Sport Committee of Killarney – all former or current racers. The design team had to take them on the unfolding visual journey. They had to accept and ultimately embrace the design without a sense of loss of cherished images.
Two visual pillars stood out from the start – the iconic Table Mountain that always formed Killarney’s physical and logo backdrop and the bold, strong “K” of Killarney.
Table Mountain’s international New Seven Wonders of Nature accolade would now bring even greater strength as a key design element.
The “K” in Killarney was transformed from a mere letter to a strong structural form statement.