The G2 Team

Ross Sleet had worked with G2 for a number of years on various projects and was aware of the revitalisation of the agency’s design core, and their newly emboldened creative focus. The G2 team is young and receptive to new ideas, and executes them with a view to how consumers engage with products but with no deference to the old “rules” of provenance and reputation. This embracing of the assumed quality cues led the team to explore the creative brief delivered by Ross and execute it with core design cues that resonate. The arresting designs and the direct, consumer-orientated expression of the brand’s Social Media has the Word Collection range leap off the shelf, striking consumers directly with its raw emotive visual expression.

Rascallion Logo

The wines of the Word Collection provide an introduction to a world where words portray emotions and actions that stimulate the senses.

The Concept.

The wines of the Word Collection provide an introduction to a world where words portray emotions and actions that stimulate the senses. They add to the experience of drinking wine as they embrace an uncomplicated world where the emotional connection between the word and the wine is direct and immediate. It’s not of tomorrow, it’s now, it’s fun, and it invites other to become involved in the experience. It’s seriously well made wine as well, which completes the consumer’s experience.

The Result.

The visual communication evoked by the G2 design team provides a simple connection between the Rascallion Wines’ goals and consumers. The brand is directed immediately towards consumers and the desire that Rascallion has for them to physically embrace the bottles of wine, to read them, to enjoy them with good food and company, and to talk about them.

The challenge for Rascallion in the future will be for the brand to continue to reflect quality and premium, whilst remaining true to its ethos of great wines, brilliantly executed that draw consumers into a sensorial engagement that endures. The challenge for G2 will be to continue to deliver the visual designs to support thes goals.

Aquiver and Pandiculation wine bottles

Aquiver

verb · [a–kwi–ver]

Def: quivering, trembling (with anticipation)

An aromatic blend with layers of apricot, tangy nectarines, and fresh straw on the nose. Prominent melon and lightly toasted almonds on the palate, with well-balanced acidity and a full, round mouth feel.

Pandiculation

noun · [pan-dik-yuh-ley-shuh-n]

Def: lazy stretching (after a sound sleep)

A bouquet of sweet ripe blackberries, infused with rich plum tones, combine with delicate oak notes and subtle lavender spicy aromas. Bright garnet red in colour, this full-bodied wine has an elegant juicy creamy entry with soft round tannins and a long lingering finish.

Susurrous and Bombinate wine bottles

Susurrous

verb · [soo-sur-uh s]

Def: soft distant soothing sound (of waves breaking)

Highly concentrated yellow fruit flavors are perfectly framed and carried by harmonious ripe acidity. On the palate, concentrated ripe citrus and peach fruit flavours, combine with charming layers of apple and lemon curd, to deliver depth and complexity.

Bombinate

verb · [bom-buh-neyt]

Def: rumbling buzzing noise (of bees stirring)

A bouquet of sweet ripe blackberries, infused with rich plum tones, combine with delicate oak notes and subtle lavender spicy aromas. Bright garnet red in colour, this full-bodied wine has an elegant juicy creamy entry with soft round tannins and a long lingering finish.

The Vinyl Collection bottles

The Vinyl Collection

The Vinyl Collection range from Rascallion echoes the nostalgia zeitgeist which has emerged in the past few years. Younger, and older generations are discovering that modern, often raw technology cannot by itself service their emotional needs. When Rascallion’s wines are viewed through the prism of the past, they bring to life a desire to engage in a richer, more textured life, as vinyl brings to life music in a manner that digital music cannot reach.

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Open quote iconThe best experience from the planning side however was how the small creative agency I engaged exploded with fantastically creative and visually stunning artwork, which I am delighted to know will be a showcase for our products worldwide Close quote icon