How to Choose a Theme for your Website

A well-designed website is an incredibly important part of your brand, and with the thousands of beautiful websites out there today it can be overwhelming to make a decision about what yours should look like. At G2Design we like to help you make this process as easy as possible. Though there are many pre-designed themes out there, they are often not updated by their creators and therefore after a few years, they can become problematic. That is why we recommend getting someone to build a website for you from scratch. We find that this way we can make sure that your website is beautiful, properly represents your brand, and will be functional in the long run.

So, how do we go about helping you choose a theme?

We think that it is incredibly important to properly represent your brand in the design of your website. That is why we initially start off with a meeting where we get to know your brand as well as you as a client. Our process is all about collaboration – we like to work with you instead of just creating something that looks good but does not really represent your brand. Therefore, it is important that you have a clear and defined corporate identity for your business, as this helps us to understand how your website will be used to showcase your brand online.

As we spoke about in our Corporate Identity blog, the colour scheme, font, and general feel of the website have a large impact on what your consumers will experience when visiting your site. If your brand is very professional, corporate, and centres on your customers feeling assured and confident in your abilities, your website needs to represent that. In this case, you would most likely want to keep the colour scheme simple, the animations scarce, and show a strong business message on the home page. On the other hand, if you are representing a fun brand that hopes to inspire creativity and friendly connections with your consumers, you might add more colour, photographs, and you can experiment a little more with movement, font, and branding. Therefore, our next step is to take what we have learnt about your brand and create mood boards for your future website. These mood boards will represent a few different looks and feels for the website, which allows you to once again get involved and choose the one that speaks to you the most for your brand.

Once you have chosen the mood board that works best for your business, we will start to design the home page and one additional page of your website, in order to give you an idea about how the final product will look like. If you like what we have put together so far, then we will move on to designing the rest of the website – making sure that it is optimised for both web and mobile. Make sure to watch out for our next blog post, where we will be speaking about how long it takes to develop a professional website.

How do we develop a theme?

So, now that we have looked at how we work with you to create a functional website, we need to look at how we create the actual theme. Well, what we do is based on the collaboration we spoke about earlier – working with you and your brand’s corporate identity is, of course, the most important thing. If you are looking to develop a theme, here are the questions that we ask you in order to help us understand what kind of look and feel is needed for your website.

Who is the target audience?

Who are you looking to attract with your website? Are they of a younger or older generation? Are they male or female? What industry are they from, and what is their general income? In general, older generations prefer much more simple websites that are intuitive, whereas younger generations are not put off by more complex interactive sites. A younger person might expect more elements to a website and will be on the lookout for your social media links, whereas an older person may be looking to find all of their information on your site home alone. This will obviously play a large role in the actual structure of your website and the theme’s design.

What information will your visitors be looking for?

Leading on from above, what will this target audience be looking for when they visit your site? Will it be a place for them to keep up to date with the industry, find inspiration for the design, search for your product, find information about what your brand stands for, or just find your contact information? The answers to these questions will change the way that your website is constructed, in order to make sure that your visitors can easily find what they are looking for.

What will your visitors be doing on your website?

When you think about your brand home, what do you want your consumers to be doing when they visit? Are they going to be able to shop for products on your website, or merely browse through a catalogue? Think about whether you want them to be able to download resources, make online reservations, read blog posts or articles, or view a portfolio of your work. What you decide on will be important elements of your website and will play a role in how we develop the perfect look and feel to facilitate the visitor’s experience. For example, if the purpose of your site is to encourage purchases of a product, the theme will need to allow for visible product images, a clear search facility, and a smooth eCommerce system.

In conclusion

Developing a theme for your website is a complicated process, but it doesn’t have to be! The most important thing to remember is to properly understand and develop your brand’s corporate identity in order to easily translate your brand onto a website. If you are looking to develop a website, with a functional and beautiful theme, we can help you create a brand home that you can be proud of. If you have any more questions about developing a website and a theme, feel free to get in touch with us at