Love at first sight: designing attention-grabbing packaging and labels
Phenomenal packaging and label design are more than colours, shapes, sizes, illustrations and the type of paper used. The success of a design is determined by the emotion it evokes. So how does one get buyers to that point of purchase?Read More
Why Brand-Consistency is Key
Branding comes down to crafting specific perceptions: what do you want your prospective and current customers to think, feel and do when they hear your brand’s name?Read More
What makes an exceptional annual report?
Annual reports are more than just letters from the C-Suite, financial statements, an overview of the industry you are operating in, and the market price of stock and dividends. It’s an opportunity to create a deeper understanding of the soul and purpose of your company. This document contains a spectrum of data and information.Read More
How long does it take to develop a website?
Well, this is a difficult question to answer, simply because websites are not simple. Websites vary in complexity, depending on what kind of site you want to put out there for your consumer.Read More
How to Choose a Theme for your Website
If you are looking to develop a website, with a functional and beautiful theme, we can help you create a brand home that you can be proud of.Read More
What it Takes to Develop a Website for your Business
Consumers expect to find you online and be able to learn about who you are, what you offer, and why they should choose your brand over another. So, how do you create a successful website for your business?Read More
What it takes to develop a Corporate Identity
Your Corporate Identity requires the creation of a visual language that can be used in all areas of your brand and therefore, it is not as simple as slapping a cute symbol onto a business card and running with it.Read More
Corporate Identity vs Branding – What’s the Difference?
Logos, brands, branding, brand image, brand identity, corporate identity? This blog briefly describes the differences between corporate identity and branding - what are they, what’s the difference, and why you should care.Read More
Where does Digital Marketing fit into your General Marketing Strategy?
It is important to know what marketing options are available for your brand, and where digital marketing should fit into your general marketing strategy.Read More
Digital Ecosystems – What are they and how have they evolved?
If you like to stay abreast of digital jargon, you might have heard the words ‘digital ecosystem’ floating around the internet for a while. And if your business is linked to the internet which, let’s face it, is not avoidable anymore, you need to know what a digital ecosystem is, how they have evolved, and why you need one.Read More