Where does Digital Marketing fit into your General Marketing Strategy?

It is important to know what marketing options are available for your brand, and where digital marketing should fit into your general marketing strategy.

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Digital Ecosystems – What are they and how have they evolved?

If you like to stay abreast of digital jargon, you might have heard the words ‘digital ecosystem’ floating around the internet for a while. And if your business is linked to the internet which, let’s face it, is not avoidable anymore, you need to know what a digital ecosystem is, how they have evolved, and why you need one.

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Claiming Your Digital Space

In order to ‘claim your digital space’ you need to utilise your online spaces in a coordinated and integrated way. This allows you to maximise, optimise, and leverage communication with the market place and your prime target audiences.

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