Client Brief
G2 was approached by Anton Böhmer to refresh his corporate identity. The recommendation was to update the current logo rather than designing a brand new logo and concept. It just needed to be brought into the contemporary realm.
project name:
Anton Böhmer Corporate Identity
client name:
Anton Böhmer
sector:
Medical
services:
design_Corporate Identity
G2 was approached by Anton Böhmer to refresh his corporate identity. The recommendation was to update the current logo rather than designing a brand new logo and concept. It just needed to be brought into the contemporary realm.
Based on Telesphorus from Greek Mythology, the new icon relies on the symbolism associated with the legend. This Telesphorus depiction is crafted from a stone statue example and fleshed out with acorns and oak leaves to showcase the Stellenbosch connection.
G2 designed several corporate stationery items including business cards, letterheads and e-mail signatures.