project name:
WWF Annual Report Design
client name:
World Wide Fund for Nature
sector:
Wilderness presevation
services:
design_annual report
G2 welcomed the challenge of designing the 2010 Annual review for the WWF South Africa. The client had a very specific look & feel that they wanted to convey for this book. The brief was to clearly differenciate between sections by incorporating the brand’s icons and colours.
G2 proceeded by working through imagery supplied by client. Images were grouped into colour groups. Each section consisted of its own colour palatte. Tones and tints of these colours were incorporated into icons, blocks and inforgraphics. By doing this we could clearly distinguish between sections. Overall this created a harmonised feel.
