G2 have been working with the prestigious Nederburg Auction for a number of years. In early 2019 the client informed us that they want to rebrand the auction in order to move away from the perception that it was an event exclusively for Distell. The auction was renamed the Cape Fine & Rare Wine Auction, and the client needed G2’s help to develop a website and associated collateral material based on a new look and feel.
The client wanted the look and feel to remain "exclusive", yet be simple enough not to confuse people with the name change. Additionally, the client wanted to make sure that the existing clients and investors stayed on board. This mean that everything needed to look superb to validate their premium positioning.