• project name:

    Cape Town Gin Website

  • client name:

    Cape Town Gin Co.

  • sector:

    Alcohol Industry

  • services:

    design_website design

    development_website development

capetowngincompany.com

Cape Town Gin

Client Brief

Cape Town Gin, a small local gin producer, started to gain recognition in the local spirits industry and to win awards in both the local and international spirit award competitions. G2 was tasked with designing and building them a website that not only represent their colourful gin selection, but also depicts the vibrance of Cape Town and the surrounding area.

Our Solution

G2 sat down with Cape Town Gin Co. in order to get an idea of how the company saw itself and what they expected to represent them online. After having done some research beforehand, G2 advised the client that their bright gins gave them a unique opportunity compared to the other local gin brands. The feeling was that a vibrant and bright website would not only make them stand out from the competition, but would also help to position Cape Town Gin as a less stuffy gin brand.

Cape Town Gin Co. wine products

The client had updated their gin labels recently, and we replicated some of the icons used on the label to make sure that the online presence ties in with the physical product. The lozenges used for each gin was also incorporated where possible, with their colour used as the base for each of the three gins.

In both the opening banner as well as stylised product shots we incorporated the botanicals to represent the craftsmanship that goes into every bottle of gin.

Cape Town Gin Co. website