• project name:

    CFRW Brand Development

  • client name:

    Cape Fine & Rare Wine Auction

  • sector:

    Wine

  • services:

    design_website design

    design_brochure design

    development_website development

CFRW Brand Development

Client Brief

G2 have been working with the prestigious Nederburg Auction for a number of years. In early 2019 the client informed us that they want to rebrand the auction in order to move away from the perception that it was an event exclusively for Distell. The auction was renamed the Cape Fine & Rare Wine Auction, and the client needed G2’s help to develop a website and associated collateral material based on a new look and feel.

The client wanted the look and feel to remain "exclusive", yet be simple enough not to confuse people with the name change. Additionally, the client wanted to make sure that the existing clients and investors stayed on board. This mean that everything needed to look superb to validate their premium positioning.

Our Solution

Even before the new name was finalised, G2 was briefed to design and develop a brand new logo and website for the auction in time for the event.

To save time on reverts and to speed up the design and development processes as efficiently as possible, a great deal of care was put in to designing a moodboard to set the desired tone the client had in mind. The overall look and feel was very much influenced by the photoshoot of some of the finer and rare wines that were on auction. A stately and traditional look was quire prevalent, making you think of oak desks and dark leather chairs; as you might find in an old estate study.

Cape Fine & Rare Wine Auction logo

In addition to the website, G2 was also tasked to design the auction catalogue. Not only does each catalogue include the cover and theme for that year, but also the auction information, producer information as well as the various lots and their content.

Cape Fine & Rare Wine Auction Catalogue page 1
Cape Fine & Rare Wine Auction Catalogue cover
Cape Fine & Rare Wine Auction Catalogue spread
Cape Fine & Rare Wine Auction Catalogue spread
Cape Fine & Rare Wine Auction  Catalogue spread
Cape Fine & Rare Wine Auction  website home
Cape Fine & Rare Wine Auction  website mobile
Cape Fine & Rare Wine Auction magazine advert

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