project name:
e-LEK Energy Corporate Identity
client name:
e-LEK Energy
sector:
Electricity Distribution
services:
design_corportae identity
design_website design
development_website development
Our client, e-LEK Energy, is a leader in the renewable energy market. They provide well-engineered systems by assessing each case individually and deciding on the best solution for every situation. G2 was approached to create a corporate identity that will capture the essence of this local innovative business.
G2 started by looking at key visuals that symbolise “local” as well as “renewable energy”. The result was combining the distinctive silhouette of Africa with sun rays. G2 designed a range of products including business cards, letters and a website.
The icon below was formed by combining three shapes: a circle with sun rays depicting the shape of Africa. G2 developed a unique word mark to compliment this icon to give e-LEK Energy a unique look.
