The wines of the Word Collection provide an introduction to a world where words portray emotions and actions that stimulate the senses. They add to the experience of drinking wine as they embrace an uncomplicated world where the emotional connection between the word and the wine is direct and immediate. It’s not of tomorrow, it’s now, it’s fun, and it invites other to become involved in the experience. It’s seriously well made wine as well, which completes the consumer’s experience.
The visual communication evoked by the G2 design team provides a simple connection between the Rascallion Wines’ goals and consumers. The brand is directed immediately towards consumers and the desire that Rascallion has for them to physically embrace the bottles of wine, to read them, to enjoy them with good food and company, and to talk about them.
The challenge for Rascallion in the future will be for the brand to continue to reflect quality and premium, whilst remaining true to its ethos of great wines, brilliantly executed that draw consumers into a sensorial engagement that endures. The challenge for G2 will be to continue to deliver the visual designs to support thes goals.