• project name:

    KWV Corporate Identity Design

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    design_corporate identity


KWV Corporate Identity Design

Client Brief

Our client, KWV has a respected heritage that dates back to 1918, when a small co-operative of growers grew grapes from South Africa’s oldest earth and became the founders of the South African wine industry. These Proud Pioneers had a vision to improve wine industry standards and quality in South Africa and since those early days, the company has grown into a leading wine and spirits producer in South Africa and a global producer of over 100 products. It is also a consistent winner of multiple international accolades and awards.

Our challenge was to create a contemporary logo for this iconic brand that captured its pioneering spirit, without losing its strong sense of history, and global recognition. The new logo was to bridge the gap between KWV’s heritage and future ambition, its tradition and innovation, its position as a South African national treasure and a global success story.

It also needed to captivate our target market of adults across the globe who appreciate the world of wine and brandy and paradoxically respect both authentic heritage and enterprising progression.

Our Solution

Our solution was a journey that explored several executions, including a representation of the famed Paarl Mountains, and Paarl Rock, elements of KWV’s arresting Cathedral Cellar, and the key to wealth (one of the company’s earliest logos), before coming full circle to the iconic gable of La Concorde, KWV’s home in Paarl.

KWV poster
KWV stationery
KWV logo

The KWV Triangle

The geometric character of the new logo was created by repeating the shape of a triangle a total of 12 times in the positive and negative spaces of the logo. Connecting the triangular shape of the gable with that of the lettering gives the logo a strong sense of balance, while the sharp edges of the letters complement the shape of the gable.

KWV sensorium logo

The Beginning of it All

In 2012, KWV initiated a project that would result in its greater art portfolio being consolidated in a single venue. The result was the KWV Sensorium – a unique space where visitors are able to view KWV’s magnificent collection of modern South African art, while tasting some of the South African wine legend’s award-winning wines and brandies. These are creatively matched to the unique character of each artwork. Our invitation to design the logo and catalogue for this incredible art and wine pairing experience, ultimately became the trigger for the redesign of the KWV logo itself.

KWV sensorium catelogue
KWV sensorium catelogue
KWV sensorium catelogue

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