Our client, KWV has a respected heritage that dates back to 1918, when a small co-operative of growers grew grapes from South Africa’s oldest earth and became the founders of the South African wine industry. These Proud Pioneers had a vision to improve wine industry standards and quality in South Africa and since those early days, the company has grown into a leading wine and spirits producer in South Africa and a global producer of over 100 products. It is also a consistent winner of multiple international accolades and awards.
Our challenge was to create a contemporary logo for this iconic brand that captured its pioneering spirit, without losing its strong sense of history, and global recognition. The new logo was to bridge the gap between KWV’s heritage and future ambition, its tradition and innovation, its position as a South African national treasure and a global success story.
It also needed to captivate our target market of adults across the globe who appreciate the world of wine and brandy and paradoxically respect both authentic heritage and enterprising progression.