project name:
Signal Gun Wine Range
client name:
Signal Gun
sector:
Wine
services:
design_packaging
Signal Gun Wines is one of the oldest family-owned wine farms in the Durbanville area. We were privileged to design a range of wine labels for them. The brief included tweaking the brand’s existing wine labels as well as designing brand new labels for the Reserve Range.
Our design team started off by tweaking the logo and the De Wit family crest as these are the main features on the labels. After visiting the farm we suggested that the primary brand colour change from gold to bronze. This colour is inspired by the colour of the soil in this area. The bronze is applied throughout the range of label designs. For the Family Reserve range we felt that the De Wit family crest should be the hero of the design. The grapes for the Sea Smoke Sauvignon Blanc comes from a block situated 455 meters above sea level – the highest vineyard in the Durbanville Wine Valley. The name “Sea Smoke” is derived from the cool ocean mist that often covers these vines. “Gun Smoke” refers to the smoke of old cannons when fired. The VOC installed more than 50 cannons on hills and mountains around the Cape to form a Signal Gun chain that could call the Burgher Militia to defend the Cape. Some of these cannons are still used to fire on the farm, 300 years later, on joyful occasions.
