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  • project name:

    Vergenoegd Löw Packaging Design

  • client name:

    Vergenoegd Löw The Wine Estate

  • sector:

    Wine

  • services:

    design_packaging

Vergenoegd Löw Packaging Design

Client Brief

Vergenoegd Löw is one of the oldest working farms in South Africa. The graceful Cape Dutch homestead dates to 1773 and is celebrated as a National Monument to this day. For generations they have been creating exceptional wines.

Our brief was to capture the heritage and quality of the wine combined with a modern touch. The client’s wish was to marry the old and new and bring to life the influence of the Löw family’s stamp of quality to the farm. Overall, the client preferred a clean yet understated design.

Our Solution

Our team started off by doing research on all the Vergenoegd wine labels from previous years. Inspiration was taken from the very first wine labels that included the homestead on the front label. The end product was designed with tradition and heritage in mind, combined with modern design elements. The emphasis is placed on the name "Vergenoegd Löw” along with a detailed illustration of the homestead as the centerpiece of this label.

The Löw family crest is of big importance as this ties in with the rebranding of Vergenoegd. We chose a gold foil to emphasise the crest that forms a centre focal point on this label.

Vergenoegd Löw Wine Label Range
Vergenoegd Löw homestead illustration
Vergenoegd Löw wine bottle cap design
Vergenoegd Löw wine fact sheet design
Vergenoegd Löw Shiraz packaging
Vergenoegd Löw wine box packaging

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