In 2013, Distell Vineyards and Estates approached us to discuss their Vinotèque vinoteque.co.za website. At the time, the site offered a selection of some of South Africa’s most distinctive wines and recognised spirits, but our client had far bigger plans for the platform.
The brief had us excited from the start – create an eCommerce offering that would provide a single integrated solution; one through which all direct to consumer marketing and sales would be conducted. In addition, our target audience of wine enthusiasts across South Africa should be able to browse and purchase from an even wider selection of premium wines and award-winning local and international cognacs, whiskies and brandies, as well as cellar their purchases, where appropriate, at the Vinotèque’s Wine Bank. And, they should be able to do all of this in no more than eight steps from start to finish.
With the brief in, the challenge set, and us in control of the existing Vinotèque site, it was time for the part we really love – taking the thoughts, ideas, and objectives and bringing them to life in a way that captivates audiences and keeps them coming back for more.