G2Design

Client Brief

G2, formerly G2 Design started their journey as a design agency in 1997. As is often the case, designers and agencies spend so much time doing creative work for their clients that they neglect their own brand. The last G2 update was in 2013 so it was high time to look at a rebrand.

The brief was to update G2 in a manner that looks contemporary and to showcase the client work we have done as interestingly as possible.

Our Solution

Obviously the first step was to dig up all the previous iterations of the G2 brand in order to get an idea of the progression done to date.

It is often quite difficult to find oneself across the table in the client seat, having to answer how you would define your company and the path you wish to proceed on. We had to condense what G2 stands for and who we are. Based on who we thought G2 was as a company, we could start to develop a visual representation of that ideal. This was also combined with the business strategy and our vision of the company growing and moving forward in the 21st century.

But as to the first question; “Who is G2, and what do we do?”

Our long answer is that G2 is a marketing agency. We find solutions for our clients by means of outstanding design work, effective and meaningful communication, based on a solid technical understanding of the digital and print mediums that culminate in a properly formulated strategy to ensure that all the various parts move towards the same goal. But at our core, it condensed to:

we create