Kruger International

Client Brief

Our client, Kruger International, is a family-owned business and leader in the wealth and asset management sector with branches across the country. They are a team of professional investors, who manage your money as they would manage their own. They are passionate about serving others with their experience, skills and expertise – helping clients to realise their financial and lifestyle goals. G2 was approached by one of our partners, copy creating expert Pieter Cronje, to re-design and develop their website. Pieter also helped Kruger International with their brand positioning and message.

Our Solution

For their new website we chose sailing as the main theme. Translated as “welvaart” in Afrikaans when referring to a journey at sea, we implemented this idea as it ties beautifully with the CEO’s passion for sailing and wealth management (“welvaartbestuur” in Afrikaans). And, as their name suggests, we created a detailed illustration of the Kruger Pond coin to use as their new logo.