Zonnebloem
Zonnebloem approached G2 to design and develop a modern, mobile-first website and online store, enabling customers to buy wine online via a seamless ecommerce experience.
The Brief
Zonnebloem approached G2 to design and develop their website and online store. The website at the time did not have the functionality to buy wine online which was a priority for the client. Zonnebloem’s website, along with Pongrácz and Fleur Du Cap is connected to the Vinotèque Shopify Store that we built a few years ago for Distell.
The client’s vision for Zonnebloem was a modern and light look and feel, combined with dusty cellars and moody images. They did not want the brand to look and seem “old”, but rather showcase its heritage. The functionality was also a priority for the client which included a seamless user-journey on mobile.
Our Solution
We started off by designing the website mobile-first to tackle responsiveness early in the process. The design leads with moody banner imagery followed by product visuals, using a consistent colour palette throughout. The clean, simplistic design allows the products to be the focal point of the website. Our team looked closely at the user journey, ensuring that users can seamlessly navigate through the website without getting lost.
