Stellenview Premium Wines
For Stellenview Premium Wines, G2 designed the Cape Discovery Lifestyle label as an approachable, entry-level range, extending the brand’s exploration theme through a sail motif, silver foil detailing and a wrap-around label format.
Client Brief
Stellenview already had a wine brand called Cape Discovery, but the client wanted to broaden the range. Positioned as an entry-level wine, the Lifestyle label needed to be approachable, bright and cheerful.
Our Solution
Cape Discovery utilises an exploration motif by virtue of its brand name. For the Lifestyle wines, the plan was to take this theme further and fully embrace it. A sail design element with the Cape Discovery compass at its core was crafted. Although slightly abstract, a sunburst line component was used to fill the space with the specific aim of culminating on the Cape Discovery compass.
Deliverables
- Wine label design for the Cape Discovery Lifestyle range
- Exploration-inspired sail motif and supporting graphic system
- Silver foil specification with hologram pattern detailing
- Wrap-around label dieline development
- Print-ready artwork supply
