Cape Fine & Rare Wine Auction

Client Brief

G2 has been working with the prestigious Nederburg Auction for a number of years. In early 2019 the client informed us that they wanted to rebrand the auction in order to move away from the perception that it was an event exclusively for Distell. The auction was renamed the Cape Fine & Rare Wine Auction, and the client needed G2’s help to develop a website and associated collateral material based on a new look and feel.

The client wanted the look and feel to remain “exclusive”, yet be simple enough not to confuse people with the name change. Additionally, the client wanted to make sure that the existing clients and investors stayed on board. This meant that everything needed to look superb to validate their premium positioning.

Our Solution

Even before the new name was finalised, G2 was briefed to design and develop a brand new logo and website for the auction in time for the event.

To save time on reverts and to speed up the design and development processes as efficiently as possible, a great deal of care was put into designing a moodboard to set the desired tone the client had in mind. The overall look and feel was strongly influenced by a photoshoot of some of the fine and rare wines on auction. A stately, traditional aesthetic was prevalent, bringing to mind oak desks and dark leather chairs as you might find in an old estate study.