Cape Fine & Rare Wine Auction
G2 designed the Cape Fine & Rare Wine Auction 2021 catalogue around a minimalist Cape Winelands map concept, carrying the visual theme through the full publication and extending it into mailers, a presentation deck and social media assets.
Client Brief
G2 is privileged to have worked with the Cape Fine & Rare Wine Auction for the last 7 years. The Cape Fine & Rare Wine Auction (previously known as the Nederburg Auction) provides a platform for wineries to showcase their remarkable wines. This year’s theme focused on the Cape and treasure hunting through the diverse regions of the Cape Winelands.
Our Solution
Our design team created a simplistic map consisting of circles that indicate regions from the Cape Winelands. The size of these circles depicts the number of entries from each region. On the cover these were represented through circular holes, followed by a map page. This design element was carried through the full catalogue design.
In addition to the catalogue, G2 also designed mailers, a presentation used during the auction, and social media posts.
Deliverables
- Cape Fine & Rare Wine Auction 2021 catalogue design and layout
- Map-based theme development and visual system
- Mailer design and mailer development
- Presentation design for auction use
- Social media post design
