Compuscan
G2 helped Compuscan present a complex credit and data offering through a refined brand system and a content-led website design that prioritises clarity, trust and ease of navigation.
Client Brief
Compuscan, a trusted credit bureau and information services provider, collects, provides and protects quality data. G2 was tasked with refining their logo and then designing and building their company website.
It is a complex industry with serious rules and regulations, making it a challenge to represent in a manner that people outside the field can understand. It was important to communicate the range of services they offer and what each entails.
Our Solution
G2 started by refining the Compuscan icon and, in turn, the logo itself. A key requirement was that the identity had to follow a monolithic band structure, allowing all subsidiaries to sit under the parent company and share a consistent look and feel.
Deliverables
- Logo refinement and icon development
- Website design and information structure
- Front-end website development and rollout
- Visual system updates including colour palette alignment
- Icon-led navigation approach for complex content
