Delush Wines
Delush Wines is a young, vibrant and colourful brand. G2 developed a social media strategy and content system that strengthened conversations with followers and built consistent engagement across platforms.
Client Brief
Delush Wines is a young, vibrant, colourful brand with an ambitious personality. The main message they wanted to communicate rested on their four pillars: sophistication, ambition, boldness and independence. G2 was tasked to prove the value of social media by starting conversations with Delush Wines’ followers and empowering them to #TurnItOn and #LiveDelush.
Our Solution
To avoid merely duplicating content across Facebook, Instagram and Twitter, we analysed platform performance and made data-driven decisions to set a focused social media marketing strategy in motion.
Delush Wines’ strongest following and engagement were on Facebook. Here we shared all the updates from the wine brand, including:
To continue engaging with followers, we managed several competitions and social media campaigns. Closer to the festive season, we asked followers what they would write on a Christmas card and who they would send it to. Five winners received Delush Wines and had their Christmas wishes featured in a blog. Together with their wine, we designed and printed their messages as postcards they could use during the season.
Deliverables
- Platform analysis and social media strategy
- Content planning and monthly content themes
- Social post design and visual content system
- Campaign and competition management
- Community engagement and reporting
