Vergenoegd Löw Wine Estate
G2 was tasked to design wine labels for Vergenoegd Löw. We combined their heritage and exceptional quality of wine with modern touch.
Client Brief
Vergenoegd Löw is one of the oldest working farms in South Africa. The graceful Cape Dutch homestead dates to 1773 and is celebrated as a National Monument to this day. For generations they have been creating exceptional wines.
Our brief was to capture the heritage and quality of the wine combined with a modern touch. The client’s wish was to marry the old and new and bring to life the influence of the Löw family’s stamp of quality to the farm. Overall, the client preferred a clean yet understated design.
Our Solution
Our team started off by doing research on all the Vergenoegd wine labels from previous years. Inspiration was taken from the very first wine labels that included the homestead on the front label. The end product was designed with tradition and heritage in mind, combined with modern design elements. The emphasis is placed on the name “Vergenoegd Löw” along with a detailed illustration of the homestead as the centerpiece of this label.
The Löw family crest is of big importance as this ties in with the rebranding of Vergenoegd. We chose a gold foil to emphasise the crest that forms a centre focal point on this label.
